A FEW projects + clients

B2B. SaaS. B2B2C. Storytelling. Strategic copywriting. The whole content mix.

PIM Software Solution

COMPANY inriver
OBJECTIVE Lead end-to-end communications for 2 global events. Elevate event content quality. Support overall content production.
DELIVERABLES Key messaging, emails, event web copy, brochures, white papers, social content, ads.

Global Payroll Technology

COMPANY ADP Streamline

OBJECTIVES Educate and engage the company’s B2B audience and internal teams.
DELIVERABLES Country brochures, case studies, video scripts, sales collateral, newsletters.

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Intelligent Surgery Solution

COMPANY Enhatch
OBJECTIVE Develop initial company messaging. Support early sales and marketing efforts.
DELIVERABLES Sales emails, web copy, events collateral, social content.

Food Tech + Logistics Solution

COMPANY Clone
OBJECTIVE Develop B2B messaging and
web info structure + content for a
multi-audience web.
DELIVERABLES Web structure + web copy.

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IBM, HCL + VMware
Legacy Support Solution

COMPANY Origina
OBJECTIVE Create content that simplifies complex concepts onto compelling messages.
DELIVERABLES Web copy, case studies, landing pages, email campaigns, events collateral, ads and social content.

Logistics App + Platform

COMPANY Stuart
OBJECTIVE Develop brand story from zero
for a mixed B2B + B2C audience.
DELIVERABLES Web copy, marketing and
sales collateral, internal comms.

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AI Platform for Designers

COMPANY Recraft
OBJECTIVE Build out company story. Develop initial product explainers. Support content creation. Ramp up SEO
DELIVERABLES Nurture campaigns, SEO landing pages, in-app tutorials, social content

Macroeconomics
Forecasting Platform

COMPANY Capital Economics
OBJECTIVE Develop messaging for a
complex 8-role, 7-vertical website.
DELIVERABLE Web copy.

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Online Food Brands + Logistics

COMPANY Not So Dark notsodark.com
PROJECTS Key messaging, web structure
+ content, team handbook
AIM Build brand + communications from zero.

Social FinTech App

COMPANY Shares
OBJECTIVE Create foundational messaging and story to launch company and generate buzz.
PROJECTS Messaging + website.

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Tech Talent Platform

COMPANY GetWith
OBJECTIVE Develop original brand voice,
key messaging and web content.
DELIVERABLES Web info structure, web copy, brochures, emails, social profiles.