what we say matters
more NOW THAN ever

 
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These are wild times

AI is pumping out words ferociously. Emails. Board decks. Newsletters. Social posts. Blogs.

And it’s all starting to sound the same

Same buzzwords. Same formula. Same voice. Same mistakes and inconsistencies and repetitions.

AI is killing brands softly

 
 

NOT ALL BRANDS. Some are staying smart. Keeping AI on a short leash.

When you keep it human and tell a meaningful story,
your brand stays fresh and shines brightly in the sea of AI sameness.

 

BECAUSE CONTENT IS NO LONGER KING

DIFFERENTIATION IS KING

Everyone’s tired of reading the same thing over and over.

They’re scrolling to find something original. Sniffing you out.

The don’t want buzzwords. They want help, connection, inspiration, fresh air, simplicity.

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Hi, I’m Sonja, communications specialist and brand humanizer.

I’ve been helping companies and leaders communicate with clarity and grace for 20 years.

I simplify complex ideas. Sharpen messaging. Build content around great narratives.
I make sure every word does its job to convince, connect, inspire, earn trust and resonate.

The result? Connection. Engagement. Good vibes.

That’s right, good vibes. Because that’s what matters these days. In a sea of AI, it’s what people want, what people respond to, what they remember and follow and spread the word about.

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HERE’S WHAT I DO

SALES + MARKETING COMMS

✭ Audit and refine existing content
✭ Develop brand + voice guidelines
✭ Tighten sales playbooks and talk tracks
✭ Map content to messaging pillars
✭ Set up AI content workflows
✭ Create prompt libraries and templates
✭ Rethink product names and SaaS pricing tiers

EXECUTIVE + INTERNAL COMMS

✭ Coach leaders to present with confidence
✭ Design the executive narrative
✭ Build board and stakeholder decks
✭ Script talk tracks + speaker notes
✭ Prepare investor/board Q&A packs
✭ Tighten leadership announcements
✭ Refine AI-generated content to fit your voice

I’m AI-equipped, but far more flexible, strategic and nuanced than a machine.

 
 

Ready to develop content at scale with a human at the helm?

 
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CONTACT