what we say matters
more than it ever has

 
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These are wild times

AI is pumping out words ferociously. Emails. Board decks. Newsletters. Social posts. Blogs.

And it’s all starting to sound the same

Same buzzwords. Same formula. Same voice. Same mistakes and inconsistencies and repetitions.

AI is killing brands softly

 
 

BUT NOT BRANDS THAT ENJOY THE FULL POWER + SPEED OF AI while
creating content that’s meaningful, creative and stands out in a sea of sameness.

They keep AI on a short leash. Keep their story at the core. Value quality over quantity so the message stays 100% fresh, unique + effective.

 

BECAUSE CONTENT IS NO LONGER KING

DIFFERENTIATION IS KING

There’s just too much to read. And people don’t really want CONTENT anyway.

What do they want?

Answers. Clarity. Help. Direction. Fresh air. Simplicity.

Put me in the loop and I’ll steer your communications so they are always clear, straightforward, strategic and bullshit-free.

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Hi, I’m Sonja, communications specialist and brand storyteller.

I’ve been helping B2B and SaaS companies and leaders communicate strategically, clearly and effectively for 20 years.

I simplify complex ideas. Sharpen messaging. Build content around great narratives. Clean up bland AI-generated content and make it meaningful. Coach leaders to present with impact. I make sure every word does its job to convince, inspire, earn trust and resonate.

The result? Connection. Engagement. Good vibes.

That’s right, good vibes. Because that’s what matters these days. In a sea of AI, it’s what people want, what people respond to, what they remember and follow and spread the word about.

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HERE’S WHAT I DO

SALES + MARKETING COMMS

✭ Audit and refine existing content
✭ Develop brand + voice guidelines
✭ Tighten sales playbooks and talk tracks
✭ Map content to messaging pillars
✭ Set up AI content workflows
✭ Create prompt libraries and templates
✭ Rethink product names and SaaS pricing tiers

EXECUTIVE + INTERNAL COMMS

✭ Coach leaders to present with confidence
✭ Design the executive narrative
✭ Build board and stakeholder decks
✭ Script talk tracks + speaker notes
✭ Prepare investor/board Q&A packs
✭ Tighten leadership announcements
✭ Refine AI-generated content to fit your voice

I’m AI-equipped, but far more flexible, strategic and nuanced than a machine.

 
 

Ready to develop content at scale with a human at the helm?

 
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CONTACT